Blair·Su
Human
Useful
Service & UX Designer
Designing for clarity,
care and momentum.
Scroll to explore

My practice

I turn complex
services into clear
human experiences.

I work across research, strategy and interaction design to make
systems feel easier to understand and use.

listen
frame
shape
learn

A thoughtful process
for real-world change.

What I do

I help teams move from
questions to confident decisions.

01

Service Design

Mapping journeys and shaping connected experiences across channels.

02

UX Research

Finding meaningful patterns in needs, behaviours and everyday friction.

03

Digital Products

Turning insight into intuitive flows, interfaces and useful prototypes.

Selected work

A few things
I have helped
untangle.

Placeholder case studies for now. Each card can later become a full project story.

01
PUBLIC SERVICES · 2026

Moving Through the City

+
02
HEALTHCARE · 2025

A More Caring Journey

03
EDUCATION · 2025

Learning Without Guesswork

How I work

Good design
makes room
for people.

01

Start with the lived experience, not the assumed problem.

02

Make complexity visible before trying to simplify it.

03

Build alignment through tangible ideas and honest iteration.

Say hello

Let’s make something
useful together.

hello@blairsu.com